Small businesses, thriving communities - Amazon Selling Partners

Ohio dads turn dinner table idea into nationwide baby product success with Amazon

In less than a year, Happy Start’s affordable infant board books went from Amazon launch to top U.S. children’s hospitals.

Apr 29, 2025

1 min read

Fishing enthusiast-turned-entrepreneur reels in the sales with Amazon

Apr 25, 2025

1 min read

Educator-turned coffee CEO tells Java’s multi-origin story with Amazon

Apr 23, 2025

2 min read

A lifestyle brand born on a flower farm sees sales bloom with Amazon Handmade

Apr 22, 2025

1 min read

2023 Small Business Empowerment Report

Download PDF, 8 MB

Programs

One of the most important programs that we leverage on Amazon is Fulfillment by Amazon. Amazon handles all of our shipping and handling to the customers for us. So that has allowed us to launch our games globally. We have our products in the UK, in Canada, in Australia.

— Alfred Mai, Founder & CEO of ASM Games

Programs

Amazon Advertising has been a fantastic tool. It’s a great way to get your product out in front of the customer very quickly. You can do it with video ads or search ads. There are a lot of options available.

— Angus Junkin, CEO of Garden Tutor

Programs

We actually sell on Amazon not just in the US but we’ve expanded with Amazon throughout the world. That’s been successful for us in terms of growing the business and getting our brand exposed to more people from different countries and different cultures.

— Alexander Fedorowicz, Founder & CEO of QRxLabs

Programs

I love Seller Forums—it has been a really nice resource to have. The community is pretty awesome. I usually spend an hour a day just seeing what challenges other sellers are facing.

— Scott Fleming, Owner & Inventor of Stoveshelf

SBE_Creative_SBER24_COLOR_Illustrations_DataViz_16x9_DataViz-1_16x9.png

More than 60% of sales in Amazon’s store are from independent sellers - most of which are small and medium sized businesses

SBE_Creative_SBER24_COLOR_Illustrations_DataViz_16x9_DataViz-4_16x9 (3).png

Independent sellers employed over 1.8 million people in the U.S.

SBE_Creative_SBER24_COLOR_Illustrations_DataViz_16x9_DataViz-2_16x9.png

Independent sellers in the U.S. sold more than 4.5 billion items - an average of 8,600 every minute

SBE_Creative_SBER24_COLOR_Illustrations_DataViz_16x9_DataViz-3_16x9.png

Independent sellers in the U.S. averaged more than $250,000 in annual sales in Amazon’s store

SBE_Creative_SBER24_COLOR_Illustrations_DataViz_16x9_DataViz-5_16x9.png

More than 10,000 independent sellers surpassed $1 million in sales for the first time

SBE_Creative_SBER24_COLOR_Illustrations_DataViz_16x9_DataViz-6_16x9 (1).png

More than 330 million items were exported by U.S.-based sellers to customers in over 130 countries globally

SBE_Creative_SBER24_COLOR_Illustrations_DataViz_16x9_DataViz-9_1x1 copy 2.png

Shipping with FBA cost 70% less per unit than than comparable premium options offered by other U.S. fulfillment services

SBE_Creative_SBER24_COLOR_Illustrations_DataViz_16x9_DataViz-9_1x1 copy 3.png

The 5 most shopped categories from U.S. independent sellers in the Amazon store were 1. Health & Personal Care 2. Beauty 3. Home 4. Grocery 5. Apparel